Communication

Stories about how we get our ideas across and how we are perceived.

Aug 092012
 

Trusting research over their guts, scientists in New Zealand and Canada examined the phenomenon Stephen Colbert, comedian and news satirist, calls “truthiness”—the feeling that something is true. In four different experiments they discovered that people believe claims are true, regardless of whether they actually are true, when a decorative photograph appears alongside the claim.

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