Communication

Stories about how we get our ideas across and how we are perceived.

Aug 092012
 

Trusting research over their guts, scientists in New Zealand and Canada examined the phenomenon Stephen Colbert, comedian and news satirist, calls “truthiness”—the feeling that something is true. In four different experiments they discovered that people believe claims are true, regardless of whether they actually are true, when a decorative photograph appears alongside the claim.

Jul 112012
 

Simply adding words related to health and weight on posters, restaurant menu’s, or recipe cards can stimulate healthy food choices among dieters and overweight individuals, in a variety of real-life settings, according to a number of experiments, by Esther Papies of Utrecht University, The Netherlands

Jun 222012
 

Today, finding influentials is all the rage. Companies such as Klout are trying to measure “influence scores” for people in social media networks like Facebook and Twitter, and brands are using this information to target them with advertising. Beyond marketers, parents are interested in whether their children’s peers influence education outcomes; managers are interested in whether workers’ colleagues influence their

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