Neuro-linguistic programming (NLP) claims to be "a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them" and "a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour", says Wikipedia. The co-founders, Richard Bandler and linguist John Grinder, claimed it would be instrumental in "finding ways to help people have better, fuller and richer lives". They coined the title to denote a supposed theoretical connection between neurological processes (‘neuro’), language (‘linguistic’) and behavioral patterns that have been learned through experience (‘programming’) and that can be organised to achieve specific goals in life.