Stop and think for a moment. What do you remember about your breakfast this morning? One part of your brain will recall the smell of coffee brewing, while another will remember your partner’s smile while walking out the door. How does the brain weave together these fragments, and how does it bring them back to conscious life?

Imagining is just like being there, and this research by Prof. Itzhak Fried shows why.He’s leading researchers at Tel Aviv University’s Sackler Faculty of Medicine, who are proving scientifically what scientists have always suspected – that the neurons excited during an experience are the same as those excited when we remember that experience.
This finding, reported in the prestigious journal Science in October, gives researchers a clearer picture of how memory recall works and has important implications for understanding dementias such as Alzheimer’s, in which fragments of the memory puzzle seem to disintegrate over time.
It also reinforces the NLP concept that seeing and hearing an event as if we were there is the same for our unconscious as being there.
Source: Tel Aviv University





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